With the new era of V8 Supercar television (and online streaming) upon us, there is some confusion as to how the final ratings numbers are arrived at.
After my previous article regarding Perth ratings, I am now included on the V8SC mailing list for ratings information, receiving an e-mail with a key metrics comparison breakdown after each round of the championship.
There’s been plenty of speculation on social media about ratings numbers and how they are totalled. Singular race numbers don’t look great, but they are only one part of the total ratings number, which is not always indicated. To that end, I thought I would pass the details as they were presented to me, in an effort to spread awareness of both the figures and how they are split into particular categories.
Cumulative Total Average Ratings – Year To Date
This number includes all races, practice, qualifying, highlights, and other V8SC programs, both live and replays, and including magazine-type shows like the Ten Network’s RPM, and FOX Sports shows Inside Supercars and Supercars Life. Although it is not specifically stated in the report I have seen, I am assuming this number also includes digital streaming via FOX Sports Go and Play.
To the week ending 17 May 2015, the cumulative total average ratings are as follows
2014: 14.195 million
2015: 13.453 million
At first glance, there is a large gap between this season and last year (in fact, like for like, the 2015 number is down 5% as compared to a year ago) but you must take into account that by this point in 2014 we had completed five championship events as compared to just four this year. If you factor that, as the V8SC folks have done, then the cumulative total average ratings are actually up 16%.
Cumulative Average Ratings – Weekly (11-17 May 2015)
This figure includes any and all V8SC-branded programs appearing during the week: live races on FOX Sports (including Go and Play streaming figures), FOX Sports race replays, live on-track sessions (measured as a weekend total), replayed on-track sessions, the much-discussed highlights packages on Channel Ten or One and the three magazine shows.
Individual figures for each broadcast are:
FOX Sports live races (including Go and Play): 257,000
FOX Sports race replays: 19,000
FOX Sports live other (all weekend sessions): 743,000
FOX Sports other replays (all weekend sessions): 20,000
Channel Ten/One Highlights Packages: 485,000
Magazine shows: 96,000
[Note: numbers sourced by OzTam and Regional TAM]
Cumulative Average Ratings – Race Weekend (Live and Replay)
These numbers include all races and highlights.
Sydney.com SuperTest: 197,000 viewers (debut broadcast; no available comparison to previous years).
Clipsal 500: 2,335,553 (Up 12% year-on-year event, up 21% year-on-year cumulative).
Australian Grand Prix: 1,170,000 (Up 10% year-on-year event, up 17% year-on-year cumulative).
Tasmania SuperSprint: 791,300 (Down 23% year-on-year event, up 8% year-on-year cumulative).
Perth SuperSprint: 679,000 (Down 30% year-on-year event, up 1% year-on-year cumulative).
Winton SuperSprint: 719,000 (Down 27% year-on-year event, down 3% year-on-year cumulative).
[Note: numbers sourced by OzTam and Regional TAM]
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